Do You Speak Unicorn? Your Digital Job Ads Should Too
Digital Marketing Unicorn

Don’t you just love it when a job advert doesn’t actually tell you anything? Imagine your perfect candidate, that digital marketing unicorn you’ve been hoping to hire, reads your job advert and then decided not to apply. You can avoid this from happening by including these 5 elements to your advert… 1. Company Overview More […]

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A Pension? Boring! Don’t You Offer Any Real Benefits?
stack of pink Doughnuts

Would you apply for a job based just on the benefits package? While hiring a leadership role for an established online business, I found the job came with a highly desirable salary but a negligible benefits package. When queried, I discovered they wanted to enable their chosen hire to personalise their own benefits package. If […]

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10 Tips For Building A Personal Brand As A Hiring Manager
Man in pink Suit

Personal Branding. It’s not just for social media influencers… If you’re hiring, you need to work on your personal brand too! The digital marketing industry is shifting into a candidate driven job market and demand for mid-level skills will soon exceed the supply of quality mid-level candidates. It’s because of this shift of supply and […]

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How To Get Your Preferred Applicant To Say “Yes!”

Interviewing also means selling… If you think job interviews are all about screening out weaker candidates, you’d only be partially right. What if you’ve got a shortlist of terrific candidates to consider, all of whom can do the job? How do you make sure, when you decide to offer a job to your preferred potential […]

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