It’s time to diversify…

Growing your digital marketing team is exciting! But, when hiring new talent, how do you make sure you’re not biased, unintentionally excluding someone through your recruitment activity? Not only would this be hugely unfair but it’s also illegal. The 2010 Equality Act makes it unlawful to discriminate against people for age, gender, sexual orientation, sex, race, religious beliefs, disability, neurodiversity, gender assignment and more.

Recruiting is a great opportunity to share your company’s personality with the outside world. You can make sure you have a positive PR experience while hiring by ensuring your company has a diverse culture. It starts with the recruitment of staff; having policies in place to nurture the reduction of unconscious bias to career development.

The Black Lives Matter (BLM) movement has spelt out to the world how important this issue is and I’m keen to see clockworkTalent help our clients diversify their digital marketing teams through unbiased recruitment.

Still not clear what discrimination is in the recruitment process? Whether it’s intentional or not, it’s the unfair or unequal treatment of an individual because of a particular protected characteristic, in recruitment, this means when a job seeker is selected for any reason other than their qualifications and experience.

Whilst we, at clockworkTalent, have our own guidelines to follow best practice for selecting candidates; it’s important to also help our employers eliminate discrimination from their processes. This can be done by following these 8 simple rules for full equality and inclusion:

Consider Diverse Educational Backgrounds

Exceptional digital marketers can be self-taught, earned through their naturally curious minds. After all, it’s only recently that higher education courses have been designed specifically for the digital marketing industry. Instead of demanding a degree level education, it’s better to look at examples of where they’ve learned on the job, implemented their own ideas, practised their craft through side hustles or voluntary work, regular participation at industry conferences, workshops online forums etc.

Don’t Count Employment Gaps Against People

Someone might not have recently worked because they’ve been raising their children or nursing an elderly relative. You can’t assume they’re any less committed to their work because of this. You’ll need to explore their forward going commitment, experience and drive. 

How To Eliminate Discrimination When Hiring in digital marketing
Don’t Be Biased On Age

When it comes to digital marketing careers, once you’re past the fundamentals stage, can accelerate rapidly. Just because someone only has 5 years SEO, doesn’t mean they’re any less valuable than someone with 10 years.

Limit Hiring Referrals

Hiring friends of friends is great but it significantly reduces the diversity of your team. Inviting job applications through external sources widens the network. Chances are you’ll inject different skills and energy as well as increasing the workplace’s diversity. All very good contributors to the workforce with the potential to excel.

Use Skill Assessments

Introducing tasks or skills assessment as part of the process offers everyone a level playing field to show what they’re capable of by showcasing their practical skills. 

Advertising It Right

It’s not just about what happens in the interview, it’s also about your job advert. Make sure it’s clear, easy to read and gender-neutral in tone.

Ensure your job ad doesn’t include phrases to target (or exclude) protected characteristics i.e. “unaccented English” -yes, this is a real-life example from a job ad! Another common phrase used is “cultural fit”. If you’re going to advertise this, then you need a clear definition of the company culture. If otherwise vague, you’re inviting bias. A good example of this is an agency we’ve successfully hired for multiple times over the years. To hire for this company we’re looking for evidence of passion, whether it’s their personal interest – a sport, a collection of dolls houses. It doesn’t matter, it’s almost irrelevant what it is, as long as the interviewee can demonstrate their underpinning passion or love for something and are able to convey it to me.

Ask Everyone The Same Questions

Having a structured interview protects the interviewer from unintentional discrimination. By having a set list of questions, there’s no picking and choosing from the list. It’s consistent and gives a fair comparison of everyone.

Assess Everyone Equally

Use the same scale to evaluate everyone. This is important. Deciding what level of experience/qualifications someone needs to bring and rating them according to that scale. Taking the average from everyone involved in the interview decision making determines the candidates which really are a good fit.


In addition to following our own guidelines, as expert industry recruiters, we can protect hiring managers from unintentional bias in their initial decision making of who to interview. When providing CV’s to be considered by line managers or HR,  we can anonymise them. This isn’t a practice often taken up by employers as digital marketing is incredibly incestuous, where almost everyone knows everyone, but it’s there as an option. 

If you’re hiring, expanding the digital marketing expertise of your team; and would like expert support in your recruitment, email your details to hiring@clockworktalent.com.