PPC Specialist (inhouse)

If you’ve delivered note-worthy results from multiple brands’ PPC lead generation and eCommerce campaigns AND are passionate about growing your Paid Media career, this is the chance to spearhead the direction of paid media for a British manufacturer with multiple brands under their roof.

This employer is a UK manufacturer, stockist and distributor of uPVC building products with 100 depots across the nation. Their inhouse eCommerce and Marketing team deliver exceptional eCommerce and lead generation strategies and steers continuous rapid growth. Their goal is to leverage paid advertising to drive growth, increase sales, and capture high-quality leads across various markets. As such, we’re supporting their recruitment of an experienced and dynamic PPC Specialist to join the team and take ownership of their PPC strategy across all brands.

THE ROLE

Reporting to the eCommerce Manager, as PPC Specialist you’ll be responsible for managing and optimising paid advertising campaigns across key platforms (Google Ads, Bing Ads and other relevant digital channels). You’ll focus on driving profitable eCommerce sales for the online stores and generate high-quality leads for the lead generation-focused brands. Drawing on your proven track record, you’ll be all over the daily campaign budgets, adjusting bids and ensuring maximum ROI/ROAS across all accounts. Creating, maintaining and optimising the ad copy and keyword lists is your bread and butter, not to mention managing the retargeting and dynamic remarketing campaigns for the eCommerce websites. Accustomed to strategic planning, you’ll also be on top of tracking and reporting as well as budget management. 

Drawing on your experience in both lead generation AND eCommerce, you’ll develop PPC strategies that capture high-quality leads for lead generation-focused brands, ensuring the most efficient cost per leads (CPL). In parallel you’ll drive the eCommerce sales, optimising campaigns for product categories, brands and specific SKU’s. In managing the shopping campaigns, including Google Shopping and product listing ads (PLA’s) you’ll conscientiously optimise feed data to increase product visibility. You’ll be driven by tracking eCommerce performance KPI’s such as sales revenue, average order value (AOV), and cart abandonment rates, and optimise accordingly. You’ll be excited by improving results and enjoy collaborating with your team.

It’s an exciting time to join the team and spearhead the direction of paid media as you’ll be joining at a time when the marketing team is growing.

TO BE SUCCESSFUL

• Proven experience in managing and optimising PPC campaigns across multiple brands, including both eCommerce and lead generation.
• Hands-on experience with Google Ads, Bing Ads, Facebook Ads, Google Analytics, Google Tag Manager, and other relevant platforms.
• Strong knowledge of Google Shopping and product listing ads (PLAs) optimisation.
• Experience with lead generation strategies, including targeting, bidding strategies, and conversion tracking.
• Demonstrated ability to optimise for key KPIs like CPA, ROAS, CTR, and conversion rates.
• Analytical mindset with the ability to interpret data and provide actionable insights.
• Familiarity with tracking tools, pixel management, and attribution models.
• Experience managing budgets effectively and maximising ROI/ROAS.
• Strong written and verbal communication skills for reporting and presenting campaign performance.

LOCATION

With an office in Blackburn, Lancashire most of the team are office based. There is ample free parking and hybrid working is available although some office attendance is expected, especially in the early days in the team. 

BENEFITS

• Salary upto £37,000 dependent on experience
• Discretionary bonus 
• Refer a friend scheme – £500
• Regular performance reviews
• Continuous professional development and growth opportunities. 
• Health and Well-Being package
• 28 days holiday plus bank holidays
• Opportunity to work across multiple brands.
• Flexible working hours around core hours

If you live near Blackburn and have a thriving PPC career, this is an opportunity to be empowered to drive the paid media strategy for a rapidly growing brand with the support and autonomy you can thrive in. To apply, please use the contact form below or email your CV to Natasha via jobs@clockworktalent.com quoting job reference number: 1001522

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Who are clockworkTalent?

A long time ago, Natasha noticed a distinct lack of quality of service and depth of technical knowledge from the digital marketing industry’s specialist Recruiters. She’d independently helped both of her brothers’ digital agencies brief their recruiters, and knew it could be so much better.

So in 2012, clockworkTalent was born!

Since then, we’ve developed into a small but specialist recruitment agency trusted by exceptional businesses like Bridebook, Buddycare and Learning With Experts to hire digital marketing talent into their teams. Irrespective of whether you’re job seeking or hiring, we consult with you to understand what’s important, hand-hold you throughout the process and share our expertise with you along the way.

Why you’ll love us…

Our job seekers love the way we listen to their ambitions but also offer our opinion as to what is realistic and what might need development. As part of our unrivaled service, we provide each job seeker with a free CV critique to make sure their application represents them at their very best.

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Get in touch with us today, or follow us on social platforms, for tips and tricks to further your digital marketing career!