Head of (local) Marketing

Have you delivered local marketing initiatives that result in exceptional lead generation? Do you bring expertise in Google’s Local Service Ads, Google Ads and Local SEO and an abundance of passion for driving online growth?   

Our client prides itself on covering most areas across the United Kingdom, offering local services in areas local to their B2B and B2C customers. With evidence of their industry’s leaders achieving £1b+ a year, and having doubled their own turnover in the past two years, this company is a new challenger to the industry. Established in 2022, they employ less than 20 people and had their first £1m month this July.  They’re focused on continuing to scale, as such, we’re now in a position to recruit a Head of Marketing.

JOB DESCRIPTION

Reporting to the Founder you will be responsible for all marketing activity. You’ll manage a £1m annual budget and confidently create and execute a multichannel marketing strategy. Focused on exceeding company goals, your passion for the online industry will drive you to keep ahead of industry trends. You’ll enjoy testing new martech, adopting those that are successful. Your commercial acumen will underpin your recommendations for acquisitions of digital assets. You will also deliver insightful, regular reporting.  

Empowered to build and manage a specialist team, you will initially roll up your sleeves to get the job done. You’ll focus on increasing inbound leads, keeping tight reins on paid advertising and ensuring campaigns have the best performance metrics. You’ll also underpin your strategy with organic marketing, applying local SEO to the volume of company sites.

This is a new pivotal role in a rapidly growing challenger brand. Your passion and expertise will be a key driver to the delivery of exceptional results. You’ll rely on your nose for results and good commercial instinct to be on top of awareness, a can-do mindset and roll up your sleeves initially to make things happen. This is a senior hire into the business, with scope for career progression and incentivised performance rewards.

TO BE SUCCESSFUL

Essential

• Bring 8+ years of digital growth experience, ideally half of those in an agency environment
• Successful track record of creating and delivering lead generation strategy
• Success in Paid Advertising, managing 7 figure budgets
• Google Ads, Local Service Ads, Google Search Console, local SEO
• Regular reporting with commercial insights to CxO suite
• Strong understanding of tracking and tagging
• Confident communicator and ability to build relationships
• Be able to lead and nurture a team
• Strong attention to detail and demonstrable ability to work to deadlines
• Strong work ethic and an appetite to succeed.
• Analytical way of working
• Collaborative worker but self motivated and all-round team player

Desirable 

• Experience of marketing “local service” industries ie locksmith, waste management, plumbers etc

LOCATION

Registered in the UK with a Head Office in Norwich, this vacancy will permit you the benefit of working from home. Your contract will require you to live in the UK and have permit to work in place already. There will be requirements for occasional meetups with the Founder.

BENEFITS

In addition to a salary upto £80k there is a commission structure to reward performance against targets. All other benefits are statutory at this time.

 If you’re ready to take your marketing expertise to a scaling challenger brand with enormous potential, where you’ll be empowered and working closely with the Founder, this is an exceptional UK-based work-from-home opportunity.  To apply, please use the contact form below or email your CV to Natasha via jobs@clockworktalent.com quoting job reference 1518 .

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Who are clockworkTalent?

A long time ago, Natasha noticed a distinct lack of quality of service and depth of technical knowledge from the digital marketing industry’s specialist Recruiters. She’d independently helped both of her brothers’ digital agencies brief their recruiters, and knew it could be so much better.

So in 2012, clockworkTalent was born!

Since then, we’ve developed into a small but specialist recruitment agency trusted by exceptional businesses like Bridebook, Buddycare and Learning With Experts to hire digital marketing talent into their teams. Irrespective of whether you’re job seeking or hiring, we consult with you to understand what’s important, hand-hold you throughout the process and share our expertise with you along the way.

Why you’ll love us…

Our job seekers love the way we listen to their ambitions but also offer our opinion as to what is realistic and what might need development. As part of our unrivaled service, we provide each job seeker with a free CV critique to make sure their application represents them at their very best.

Our employers love the way we understand the jobs they want to hire, helping refine the job descriptions with subtle nuances from each employer’s environment. We look to make the match not only on professional skills but also with the company’s culture.

Get in touch with us today, or follow us on social platforms, for tips and tricks to further your digital marketing career!